DESIGNING

BRAND SYSTEMS

THAT SCALE.


STRATEGY. IDENTITY. DIGITAL. MOTION

Connecting strategy with creativity across each touchpoint

Rosa Ortiz Lane, Senior Designer & Creative Strategist

WHAT I DO

Nature builds interconnected systems — so do I. I create cohesive brand systems across packaging, ecommerce, email, web, social, and retail—helping teams move faster while delivering clear, consistent experiences.


RESULTS:

• +125% click-through improvement through email layout and CTA optimization

• +8–15% conversion growth across email and ecommerce

• 25–35% faster production through reusable templates and scalable systems

• +40–50% brand consistency across 15+ channels

Results achieved as Senior Graphic Designer at a multi-brand consumer portfolio, 2021–present.