DESIGNING
BRAND SYSTEMS
THAT SCALE.
STRATEGY. IDENTITY. DIGITAL. MOTION
Connecting strategy with creativity across each touchpoint
Rosa Ortiz Lane, Senior Designer & Creative Strategist
THAT SCALE.
Connecting strategy with creativity across each touchpoint
Rosa Ortiz Lane, Senior Designer & Creative Strategist
WHAT I DO
Nature builds interconnected systems — so do I. I create cohesive brand systems across packaging, ecommerce, email, web, social, and retail—helping teams move faster while delivering clear, consistent experiences.
RESULTS:
• +125% click-through improvement through email layout and CTA optimization
• +8–15% conversion growth across email and ecommerce
• 25–35% faster production through reusable templates and scalable systems
• +40–50% brand consistency across 15+ channels
Results achieved as Senior Graphic Designer at a multi-brand consumer portfolio, 2021–present.