As a Senior Graphic Designer operating at an Art Director level, I lead the development of complete brand systems—from foundational strategy through execution—building guidelines and scalable ecosystems that hold up in real-world production.

My work focuses on creating cohesive, high-performing identities that translate seamlessly across packaging, digital, social, email, and web, supporting B2B, B2C, and DTC marketing objectives. I design with systems in mind, ensuring clarity, consistency, and efficiency while giving brands room to grow.

Every touchpoint is intentional. I balance aesthetics with performance so the work doesn’t just look good—it works across channels, teams, and timelines. As a bilingual designer, I bring a cross-cultural perspective that helps brands communicate with nuance and resonate with diverse audiences.

Good design works under real conditions—not just perfect ones.

I design with structure, clarity, and function at the forefront: readable contrast, intentional hierarchy, and visual cues that guide attention, especially in digital and e-commerce environments. These fundamentals ensure the work communicates clearly, even under constraints.

Design doesn’t stop at the screen. I consider how work is produced, assembled, packed, scanned, shipped, and handled once it leaves the file. When packaging, print, and digital are treated as one connected system, design scales more smoothly and performs more consistently.