Digital Design

I design and lead digital brand systems across e-commerce, email, social, and campaigns. My work balances creative direction, UX clarity, and real-world production constraints—built to perform, scale, and stay consistent across platforms.

Conversion-focused digital systems designed for clarity, consistency, and scale across desktop and mobile.

AI-generated product imagery and concept explorations created with Midjourney and Google Gemini. Structured prompts ensure consistent lighting, angles, materials, and visual style across multiple SKUs, supporting PDPs, digital campaigns, and social content.

Boundless Terrain Fragrance Oil

Cave Stone Fragrance Oil

Indigo Denim Fragrance Oil

Boundless Terrain Scent Notes

Cave Stone Scent Notes

Indigo Denim Scent Notes

Boundless Terrain Fragrance Oil – Amazon Store

Cave Stone Fragrance Oil – Amazon Store

Indigo Denim Fragrance Oil – Amazon Store

AI Photo Compositions for Social & Email

AI-enhanced photo compositions created to add mood, seasonality, and lifestyle context where standard product imagery fell short. Designed for scalable use across social and email without misrepresenting the product.

Case Study

Email hero imagery focused on seasonal storytelling and thoughtful planning.

Read the Case Study

Modular carousel systems designed to support digital campaigns, product education, and seasonal planning—built for clarity, consistency, and scale across social platforms.

2025 Summer Sale Trend Report — 6-Slide Carousel

An editorial-style carousel that distills summer sales trends into practical insights makers can apply to upcoming campaigns.

Summer Scents to Test — 5-Slide Carousel

Lifestyle carousel designed to drive seasonal discovery, using editorial hierarchy and modular layouts to guide engagement ahead of buying cycles.

Small Business Carousel (10 Slides) — Design Rationale

This carousel uses intentional pacing—balancing text-forward slides with imagery to create rhythm, contrast, and movement. The editorial layout reinforces a human tone and supports a clear message: as Wholesale Supplies Plus grows, it remains a people-driven business.

Viva Magenta Collection

Led creative direction and campaign design for a seasonal email and digital rollout inspired by Pantone’s 2023 Color of the Year, Viva Magenta. Trend insights were translated into a cohesive visual system supporting a new fragrance collection across email, web banners, and social placements.

This Web Banner promoted the fragrance oil collection inspired on the Viva Maganta, the Pantone Color of The Year 2023.

This emails had about 58.2% open rate, and 1.35% click through rate.

Subject line: 4 New scents! Celebrate Pink 💕

The design was created to for the Web Banner and adjusted to a Facebook Cover.

Campaign Concept & Creative Direction

A Mother’s Day campaign rooted in emotional storytelling, designed to connect product use with meaningful gift-making moments across different stages of motherhood. The campaign aligned lifestyle imagery with practical product applications to drive relevance, inspiration, and seasonal engagement.

Email Design

Mobile Banner

I design performance-focused email systems from concept to completion, combining visual design, content strategy, and in-platform build. Whether working in Klaviyo, Figma, or Adobe tools, I approach every email with a UX/UI mindset—prioritizing clarity, hierarchy, and mobile-first usability.