Client: Down Syndrome Association of Northeast Ohio

Role: Creative Lead — Video strategy, storytelling, and execution

Scope: Storytelling, digital fundraising, campaign content

When in-person fundraising disappeared overnight, the challenge was to maintain engagement and drive donations in a fully virtual environment—with no production budget.

I developed a series of campaign videos focused on emotional clarity, human connection, and storytelling—prioritizing message over production complexity. By simplifying visuals and aligning content with audience motivations, the campaign sustained momentum and reinforced the organization’s mission during a critical moment.

Result

$190K+ raised during a fully virtual fundraising year.