Brand Systems for an ecommerce brand
Scaling consistency across packaging, digital, and marketing channels
A comprehensive brand system developed for Wholesale Supplies Plus, designed to support a high-volume, maker-focused retail business. The work balances clarity, scalability, and real-world production needs—ensuring consistency across packaging, e-commerce, email, and campaign touchpoints while remaining flexible for ongoing growth.
IndiMade Brands — First Brand System
Foundational identity design for a maker-focused ecommerce brand
Developed comprehensive brand guidelines for IndiMade Brands to bring consistency and clarity across a multi-brand ecosystem. The system establishes shared visual standards while allowing flexibility for individual brands—supporting scalability, accessibility, and efficient execution across digital, marketing, and e-commerce touchpoints.
Packaging Design
Built with structure, story, and scalability
I design packaging systems that balance visual storytelling with real-world production requirements. My work spans concept development, illustration, layout, and print-ready execution, including dielines and vendor coordination. Each package is built to scale across SKUs, support retail and e-commerce needs, and deliver a cohesive, intentional brand experience from shelf to unboxing.
Multi-channel Design Strategy
Systems-first work across brands and campaigns
B2B, B2C, DTC, and nonprofitenvironments, bringing a bilingual, cross-cultural lens that strengthens storytelling, builds trust, and supports meaningful, real-world outcomes.I design cohesive brand systems across packaging, print, digital, social, email, and campaigns—aligning strategy and execution so every touchpoint works together with clarity and purpose. I work across
Marcone’s Christmas Card Cover (5 in x 7 in)
Original handwritten calligraphy and illustration, finished with textured detailing to create a warm, tactile holiday visual.
Wholesale Supplies Plus — Promotional Postcard (4 × 6 in)
Photo-illustration used to promote the fall and winter fragrance collection for soap making.
2021 Northeast Ohio Buddy Walk
Organized by the Down Syndrome Association of Northeast Ohio (formerly Up Side of Downs). Illustration work blends hand-drawn elements with vector illustration to balance organic detail and precision.
Multi-channel event promotion including:
- Save-the-date postcard (4 × 6 in)
- Social media graphics for Facebook, Twitter, and Instagram
- Facebook cover design for the organization’s page
Down Syndrome Association of Northeast Ohio
— Sponsor Appreciation Invitation
4th Annual Sponsor Cocktail Appreciation Party | Closed format (5 × 7 in)
(formerly Up Side of Downs)
Led the invitation design from concept through final production. Visual effects and illustration techniques were used to create an illuminated game controller on the cover, adding depth and focus while maintaining a polished, event-appropriate look.
Marcone — Die-Cut Promotional Flyer
This die-cut flyer demonstrates hands-on experience with print production and packaging techniques. Photo-illustration and image refinement were used to create a clean rectangular header on the boot silhouette, allowing for a functional interior layout while preserving the integrity of the die-cut form.
Marcone — Promotional Apparel
Custom-designed jerseys created to celebrate the company’s 80th anniversary. Archival research informed the concept, with restored illustrations from the 1970s reinterpreted and integrated into a modern apparel design that honors the brand’s history while feeling current.
Wings for a Cause — Fundraising Campaign
Buffalo Wild Wings partnership benefiting the Down Syndrome Association of Northeast Ohio (formerly Up Side of Downs)
I led the concept, copy, and design for this fundraising campaign. Despite launching during the pandemic, the campaign successfully met its fundraising goal.
Publishing & Editorial Design
Story-driven layouts built on clarity and structure
My magazine and publication work blends storytelling, visual strategy, and design systems to engage audiences while honoring each brand’s voice. I create layouts that balance clarity and creativity—designed to inform, connect, and endure.
Marcone World Magazine
Magazine Cover
Magazine Cover
Photo Edition
Purpose-driven Design
Illustration, sustainability, and inclusion
Route T21 is a purpose-driven design project centered on sustainability, illustration, and inclusive employment. Through illustration-led work inspired by endangered species, I create eco-conscious products that support conservation and meaningful opportunities for individuals with disabilities.
This project reflects my belief that design can create impact, foster inclusion, and support a more sustainable future.
Purpose-Driven Educational Content | Non-Toxic Living
I led the end-to-end production of this digital brochure, including concept, content design, and product photography—using design systems and visual storytelling to simplify complex non-toxic product information and support informed, sustainable consumer choices.
Illustration-Led Product Design | Wildlife Conservation
I served as the illustrator for this project, creating the original artwork featuring the Panamanian Golden Frog. The illustration was designed to function as a scalable visual system and applied across multiple product formats, using storytelling and symbolism to support wildlife conservation and awareness.