Personal Project — Route T21 |
The Eco-Inclusive Journey
Nature has always been my source of curiosity and inspiration. That connection pushes me to design with purpose—solving real-world problems through creativity. With Route T21, I merge my passion for sustainability with a deeply personal mission: building opportunities for my son, who has multiple disabilities, and for others who are often left out of the conversation around inclusion and eco-innovation.
I began developing illustrations inspired by endangered species—art that tells a story and sparks awareness. These designs are reproduced on eco-friendly merchandise, with funds directed to conservation and inclusive employment efforts. Every piece is more than a product: it’s a call to protect the planet and create space for all abilities in the sustainability movement.
IndiMade Brands — Original Brand Identity System
I designed the original brand identity system for IndiMade Brands, a company within a multi-brand portfolio specializing in soapmaking and candle-making supplies. The goal was to position IndiMade as approachable, hobbyist-friendly, and fun — a brand that would resonate with DIY makers rather than feel overly corporate.
The identity system featured a playful ladybug icon paired with warm serif typography, creating a sense of handmade charm. A flexible color palette supported both full-color and one-color applications, making it practical for packaging, merchandising, and craft-focused marketing.
This design system gave IndiMade an identity that spoke directly to hobbyists: approachable, creative, and easy to connect with.
Multiple Desing Projects
As a designer, Rosa can wear many hats! Throughout her career, she has worked on packaging, marketing collaterals, direct mail, publications, video marketing, and social media content. Being bilingual has helped her stand out! Translation of marketing materials into Spanish helped the organizations she worked for reach Spanish-speaking customers.
Wholesale Supplies Plus Postcard (4in x 6in)
Goal: To promote the fall and winter fragrance collection for soap making
2021 Northeast Ohio Buddy Walk
organized by the Down Syndrome Association
former Up Side of Downs
1. Save-the-date Postcard (4in x 6in)
2. Social Media Post scheduled in Facebook, Twitter, and Instagram
3. Facebook Cover for the USOD Facebook wall
Down Syndrome Association of Northeast Ohio
former Up Side of Downs
4th Annual Sponsor Cocktail Appreciation Cocktail PartyInvitation (Closed Format: 5in x 7in)
Involved in the overall design from start to finish. Photoshop effects were applied to create the illuminated game controller on the invitation cover.
Postcard (7in x 5in) and Logo for the ACES Teen & Adult Programming
organized by the Down Syndrome Association of Northeast Ohio
former Up Side of Downs
Target Audience: Teens and Adults with Down syndrome
Involved in the overall design process from start to finish. iPhone photos from past events were used. Updated the ACES logo, created the postcard layout and collaborated writing the content.
Wings for a cause Campaign
Buffalo Wild Wings Fundraising Campaign
to benefit Down Syndomre Association of Northeast Ohio
(Former Up Side of Downs)
Rosa created the concept, copy, and design for this campaign. Despite, the campaign was launche during the pandemic, it was able to meet the fundraising goal.
Marcone Flyer (Die-cut)
The die-cutting is a popular manufacturing technique in the packaging industry, which is a process Rosa got experience since the beginning of her career. Photo edition was necessary to obtain a rectangular shape on the top area of the boot, which allowed having the appropriate space to the design the layout on the inside of the flyer.
Marcone’s Christmas Card Cover (5 in x 7 in)
Rosa used her calligraphy skills to design the lettering for “Season’s Greetings.” She combined it with Photoshop techniques to give texture to the lettering and the entire illustration.
Marcone’s Promotional Clothing
These custom design jerseys were created to celebrate the 80 Year Anniversary of business.
Rosa spent some time in the company’s archive to get some inspiration. She rescued old illustrations from the 70's and incorporated them into the jersey’s design.
Publications & Magazine Design
My magazine and publication work combines storytelling, visual strategy, and design systems that engage audiences while staying true to each brand’s voice. From corporate publications to cause-driven campaigns, I create layouts that balance clarity with creativity—bringing ideas to life in a way that informs, inspires, and connects.
Marcone World Magazine
Magazine Cover
Magazine Cover
Photo Edition
Personal Project — Route T21 |
The Eco-Inclusive Journey
Nature has always been my source of curiosity and inspiration. That connection pushes me to design with purpose—solving real-world problems through creativity. With Route T21, I merge my passion for sustainability with a deeply personal mission: building opportunities for my son, who has multiple disabilities, and for others who are often left out of the conversation around inclusion and eco-innovation.
I began developing illustrations inspired by endangered species—art that tells a story and sparks awareness. These designs are reproduced on eco-friendly merchandise, with funds directed to conservation and inclusive employment efforts. Every piece is more than a product: it’s a call to protect the planet and create space for all abilities in the sustainability movement.