Wholesale Supplies Plus – Viva Magenta Campaign
Launched in February 2023, this campaign was inspired by Pantone’s Color of the Year, Viva Magenta. I led the email marketing design and strategy, creating visually cohesive emails that connected the color trend with our new fragrance collection. The goal was to educate customers on seasonal color inspiration and help them make informed purchasing decisions while developing new product lines aligned with market trends.
The design was created to for the Web Banner and adjusted to a Facebook Cover.
This Web Banner promoted the fragrance oil collection inspired on the Viva Maganta, the Pantone Color of The Year 2023.
This emails had about 58.2% open rate, and 1.35% click through rate.
Subject line: 4 New scents! Celebrate Pink 💕
Wholesale Supplies Plus – Promotional and Content Emails
At Wholesale Supplies Plus, I’ve supported the full email marketing process—writing and designing campaigns that align with seasonal trends and product launches. Over time, my role has shifted toward email design, focusing on cohesive visuals, clear messaging, and strong calls to action to drive engagement. I also create content-rich emails with formulation tips, fragrance highlights, and creative inspiration to keep makers informed and connected to the brand.
Wholesale Supplies Plus – Content Emails
Wholesale Supplies Plus – Promtional Email