"It’s not about creating cool visuals – it’s about spreading inclusion and acceptance, especially for people with disabilities." ~ Rosa Ortiz Lane
She worked her magic on some short videos that hit home for the Down Syndrome Association of Northeast Ohio (DSANEO) community. As a result of budget constraints, she demonstrated her creativity by using free design resources, making the videos more than just clips; they tugged at heartstrings to the audience and raised awareness for the DSANEO cause.
And guess what? They worked like a charm! While the fundraising efforts had to be conducted virtually due to the pandemic, the emotional impact resulted in donations exceeding DSANEO's 2021 fundraising goals. We're talking about $190,000 here! That money isn't just a number; it's a lifeline for programs that enrich the lives of people with Down syndrome in the region.
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This video was created to give recognition and appreciation to the 2021 Sunburst Gala Sponsors. It was live streamed during the virtual event generating egagement among the viewers.
This promotional video featured the professional Football Player, Jarvis Landry, from the Cleveland Browns. It organically reached approximately 2,697 viewers and with Facebook paid ad reached over 6,852 viewers for a total of 9,549 people reached.
2021 Sunburst Gala
This was created to promote travel packages that were donated for the Gala Auction.